You built it; you asked your friends, family, and colleagues to like it, you asked them to tell those near and dear to them. Now what.

Facebook isn’t about the NUMBERS it’s about the conversation. What are you talking about? Why should people keep liking you? Are you giving them anything? Are you providing them with links and information they can’t easily get anywhere else? Or are you one they guiltily followed because your mom is their next door neighbor and they just skip you on their feed?

The key to having a vital Facebook page is the conversation. You know, the kind that could take place between you and your followers. You say something, they respond, back and forth, is how it should go. Hot topics, cool trends, industry specific news – NOT a sales pitch.

More often than not though, Facebook is just an extension of some high dollar ad campaign. For example, there’s a local business that I “followed” recently, and guess what, the ONLY thing that appears on their wall is snippets from their latest, greatest TV and radio spots. You might find out about their next sale – sure – but after weeks of “check us out” are you even listening anymore? I just want to say, “tell me something – give me something – pay attention to me, don’t just jumping up and down asking me to like you.”

When I was in the third grade, a boy named John asked me to “go with him” (do I sound old now or what – geeze). It’s a relationship that started when he asked his friend to ask me if I liked him, when I said yes, he quickly followed up through same friend and asked me to go with him, to which I agreed.

Guess what! Once we were “going together” (there’s that old part again, ugh) we talked LESS than we talked before we were boyfriend and girlfriend. Sure, I got a heart shaped box of chocolates for Valentine’s Day, but his friend gave it to me for him. I realized by President’s Day that I “liked” John much better before I was his girlfriend and broke it off.

Numbers are worthless, conversation is king and when it comes to Facebook, it’s all about the conversation. Facebook is where relationships are built, for better or for worse, and relationships as we all know are two-way streets. If you get someone to like you, you had better show them that you like them back, because guess what, if you don’t, your competition will.

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